food & prop styling
art directed photography (print & digital assets) • food and prop styling during photoshoots worked collaboratively with a professional photographer to prepare for catalog shoots (shared sketches, mockups, and mood boards) • developed photoshoot schedules for Creative and Marketing Departments to communicate priorities and deadlines
designed to feature seasonal products or new product launches with call-to-actions for traffic conversion.
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designed retail catalogs and brochures from concept to final production • ideation • problem-solving • research • sketching • painting • mood boards • mock ups
The purpose of this mailer was to serve as a shared mail piece for prospecting, with the goal of both attracting new customers and retaining existing ones. The design was intentionally aligned with the catalog, maintaining consistency and reinforcing brand recognition.