rebranding OlviPet
Rebranded a line of healthy dog treats made of premium extra virgin olive oil with a combination of nutrient-rich ingredients. Originally sold in international markets but rebranded to sell in the US. Designed the packaging and collateral pieces for distribution at trade shows, buyer meetings, online product launches and social media.
rebranding SmartyKat
SmartyKat has been the leading brand in cat products for over 10 years and needed a brand refresh. From the overlapping circles similar to a Venn diagram, I reimagined it with more vibrant colors and shapes like a kaleidoscope. This simple update gave elements of the brand more dimension and colorful energy that grabs consumer’s attention in store aisles. The kaleidoscope narrative, is about Worldwise's plethora of proprietary brands and how the company is continuously developing and innovating pet products for a variety of categories and major clients.
package design
managed and designed for the SmartyKat brand • brand refresh was applied to an assortment of packaging and collateral • photographed and composited images • adjusted and created die lines • built packaging mockups in a variety of sizes for line reviews • setup files for final production
brand identity
created a logo for cat and dog products sold exclusively online. I created a hand drawn dog & cat for the logo to give Duke & Lola a face to their names and to express a sense of friendship between the characters. The font was chosen for its contemporary look, and the blue dot symbolizes the dot in ".com" since it would be a logo used exclusively for e-commerce purposes.